Nike insights - Advanced Consumer Research –Research Analyst [China]

 

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

JOB DESCRIPTION

GC Nike Insights— Advanced Consumer Research (ACR) team is looking for a passionate and analytically minded Research Analyst to help us identify and evaluate opportunities to improve consumer understanding in every touch point with Nike brand (e.g. consumer mindset and behavior change, category market trend, consumer product preference). These efforts will require the ability to understand stakeholders’ business needs, experience in research design, persuasive proposal writing, and marketing of capabilities to cross functions and leadership team.
You must be self-motivated, who is equally comfortable working independently and as part of a team managing GC, and global research studies. The role comes with an opportunity to work across a diverse range of sectors, categories, markets, and business issues - and with a lot of autonomy to apply out-of-box thinking and expertise to design and execute qualitative and quantitative research projects.
REPORTING LINE
You will be reporting to Advanced Consumer Research manager.

LOCATION
This job is based in Shanghai. No travelling is needed.

RESPONSIBILITIES
定制化调研项目CONDUCT AD-HOC BASED QUALITATIVE & QUANTITATIVE RESEARCH

• 参与内部沟通：To support on research brief writing by having thorough internal communication across multiple business functions. To build deep understanding on business needs/pain points while knowing how and where ad-hoc research solutions can help address. Be able to draft a comprehensive research brief while managing expectations from internal stakeholders.
• 熟练运用定性/定量调研方法：To oversee development of instruments for data collection, including researching relevant literature, developing or optimizing data collection instruments (qualitative and quantitative). Instruments include but not limited to online surveys, focus group, in-depth interview, accompanied shopping.
• 参与全流程项目管理：End-to-end project management including but not limited to: RFP writing, project bidding, stakeholder interview, project timeline development, project design, research field work logistics, project debrief, survey data collection, data cleaning, data quality control, insight synthesis, reporting writing, delivery sharing etc.,
• 供应商沟通与管理支持：to lead daily communication or to support overall research vendor management. Project-wise—to build smooth workflow for short term efficiency; company-wise—to build trust-worthy research partnership for the long term benefit.
• 独立分析数据：To independently analyze or oversee analyses of qualitative and quantitative data using appropriate methods and available software programs (e.g., SPSS).
• 协助/独立 产出洞察：To support or to independently handle creation of concise, relevant, meaningful, and actionable data summaries (e.g., data visualization, tables, charts, statistical summaries, narrative summaries). Assume responsibility for generating primary and summary reports and presentations on projects, including triangulation of quantitative and qualitative data.

其他OTHERS

• Synthesis research findings into insightful suggestions and recommendations based on thorough analysis and findings
• Perform other duties as assigned

PREFERRED SKILLS

RESEARCH SKILL

• 3-4 YEARS EXPERIENCE in quantitative market research in either agency side or client side.
• With solid knowledge on Qualitative study project procedure (e.g., consumer recruitment, FGD, IDI, etc.,) would be considered as a plus if have experience to independently conduct qualitative study including but not limited to project design, project management, report writing.
• Have sound knowledge of overall market research technology and be able to apply to marketing / business practice and strategy.
• Be able to think logically and insightfully.
• Advanced analytical skills and be able to make value-added recommendations.

PROJECT EXPERIENCE

• Have experience in a wide range of consumer research projects: BHT, consumer segmentation, QUANTITATIVE U&A IS A MUST HAVE.

DATA ANALYTICS SKILL

• Have good sense of in-depth analysis and good ability in data process and deep-dive, with multiple data source
• Have a good knowledge on commonly used quantitative approach e.g., driver analysis, cluster analysis, segmentation etc.,)
• Familiarity with database systems and SQL preferred.

OTHERS

• Excellent written and oral communication skill in Chinese & English.
• Proficiency in Excel and PowerPoint:
• Excel includes efficiently utilizing pivot tables, formulas and filtering.
• PowerPoint includes creating compelling presentations with clear and concise display of information.
• Ability to translate complex technical issues into clear, concise problem statements
• Ability to work collaboratively and cross-functionally in a fast-paced environment
• Highly organized and comfortable managing multiple work streams at once
• Detail-oriented and deadline-driven with the ability to work under pressure. Must take initiative and work with a high level of professionalism.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.